Privacy Policy

1. Overview

AG Measurematics Private Limited ("AGMPL," "Company," "we," "us," or "our") respects your privacy and is committed to protecting the personal data you share with us. This Privacy Policy is designed to inform you about our data practices in a transparent and straightforward manner.

This policy applies to personal data collected through the website at agmpl.com("Website"), through our contact and enquiry forms, and in the course of business communications. It applies to all visitors, prospective customers, and business contacts, regardless of location.

Our privacy practices are designed to align with applicable data protection frameworks, including the European Union General Data Protection Regulation (GDPR), India's Digital Personal Data Protection (DPDP) Act 2023, and other internationally recognised privacy standards.

2. Data We Collect

We may collect the following categories of personal data:

We do not knowingly collect sensitive personal data such as national identification numbers, financial account details, health data, or biometric data through this Website.

3. How We Collect Your Data

We collect data through the following means:

• Enquiry & Contact Forms: When you submit an enquiry, request a quotation, or send a message through any form on this Website.
• Email & Phone Communications: When you contact us directly by email or telephone.
• Trade Shows & Events: When you visit our booth or interact with our representatives at exhibitions and trade events, and voluntarily share your business card or contact details.
• Website Analytics: Through cookies and analytics tools that automatically collect technical and usage data as you browse the Website.
• Business Relationships: In the course of ongoing commercial relationships, through purchase orders, correspondence, and meetings.

4. How We Use Your Data

AGMPL uses personal data for the following purposes:

• Responding to your enquiries, questions, and requests for information or quotations.
• Processing and fulfilling purchase orders, managing contracts, and providing after-sales support.
• Sending product updates, technical bulletins, or information about upcoming trade events where you have opted in or where we have a legitimate business reason to communicate with you.
• Improving our Website, products, and services based on usage patterns and feedback.
• Maintaining records required by law or for legitimate business accounting purposes.
• Detecting and preventing fraudulent or unlawful activity.

We do not sell, rent, or trade your personal data to third parties for their own marketing purposes.

5. Legal Basis for Processing

Where the GDPR or equivalent frameworks apply, AGMPL processes personal data on the following legal bases:

6. Cookies & Tracking Technologies

This Website currently does not use analytics cookies or third-party tracking technologies. No advertising pixels, behavioural tracking scripts, or analytics platforms (such as Google Analytics) are active on this Website at this time.

The only cookies set are strictly necessary session cookies used by the authenticated customer portal (/portal). These cookies manage your login session and are deleted when you sign out or close your browser. They contain no personal data beyond a session token and are never shared with third parties.

We may introduce website analytics in the future to help us understand how visitors use this Website and improve our content. If we do so, this policy will be updated before any analytics cookies are placed, and you will be informed accordingly.

Most browsers allow you to manage cookies through their settings. Blocking session cookies will prevent access to the authenticated portal but will not affect the general public website.

7. Third-Party Sharing

AGMPL does not sell or trade your personal data. We may share your data with carefully selected third parties only in the following circumstances:

• Service Providers: Trusted technology providers who support our Website operations — such as hosting infrastructure, email delivery, and analytics platforms. These providers process data strictly on our behalf and under contractual data processing agreements.
• Authorised Distributors & Representatives: Where you are located in a territory served by an authorised AGMPL representative, your enquiry may be forwarded to that representative to facilitate a timely response. You will be informed if this applies.
• Legal & Regulatory Requirements: Where disclosure is required by law, court order, or regulatory authority.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, personal data may be transferred as part of that transaction, subject to the same privacy protections.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law.

• Enquiry data (where no order results): Retained for up to 2 years for follow-up and business development purposes, then securely deleted.
• Customer & order data: Retained for the duration of the commercial relationship and for a minimum of 7 years thereafter, as required for statutory accounting and legal compliance.
• Website analytics data: Typically retained for up to 26 months as per analytics platform defaults.
• Marketing data (opt-in): Retained until you withdraw consent or opt out.

When data is no longer required, it is securely deleted or anonymised.

9. Your Rights

Depending on your location and applicable law, you may have the following rights regarding your personal data:

To exercise any of these rights, please contact us at info@agmpl.com. We will respond within 30 days. We may need to verify your identity before processing your request.

10. Security Measures

AGMPL implements appropriate technical and organisational measures designed to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:

• HTTPS encryption for all data transmitted through this Website.
• Access controls limiting internal access to personal data on a need-to-know basis.
• Hosting with reputable cloud infrastructure providers that maintain industry-standard security certifications.
• Regular review of our data handling practices and security controls.

While we take these measures seriously, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to promptly addressing any identified vulnerabilities.

11. Children's Privacy

This Website is intended for business professionals and is not directed at individuals under the age of 18. AGMPL does not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal data from a child, we will promptly take steps to delete that data. If you believe we may have collected such data, please contact us at info@agmpl.com.

12. International Data Transfers

AGMPL is headquartered in India. If you are accessing this Website from outside India — including from the European Union, United Kingdom, or other jurisdictions with specific data protection laws — your personal data may be transferred to and processed in India.

Where we transfer data internationally to service providers (for example, cloud hosting or analytics services), we take steps to ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the relevant authority, or we rely on providers operating under recognised compliance frameworks.

By submitting your data through this Website, you acknowledge that it may be processed in India or other countries where our service providers operate.

13. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our data practices, legal requirements, or business operations. The "Last updated" date at the top of this page indicates when the most recent revision was made.

We encourage you to review this policy periodically. Material changes will be indicated prominently on this page. Continued use of the Website after any changes constitutes your acknowledgement of the updated policy.

14. Contact & Data Controller

AG Measurematics Private Limited is the data controller responsible for the personal data collected through this Website. For privacy-related queries, data subject requests, or concerns about how we handle your personal data, please contact us:

You also have the right to lodge a complaint with the relevant data protection supervisory authority in your country of residence. For EU residents, this would be your national Data Protection Authority. For enquiries in India, the relevant authority under the DPDP Act 2023 will be the Data Protection Board of India once established.